NEW CHURCH LOGO




You may have noticed a new logo (or branding) at the top of this newsletter and on other church related communications.  If you didn’t notice it, take a quick look and then come back to this article.

This new logo/brand is being used because it represents what we are about here at Southport United Methodist Church.  Let me explain some key parts to the new brand.  This explanation will help reinforce our mission and vision and will allow each of you to explain the brand to others as you have an opportunity.

First, you’ll notice that the “S” in Southport appears as a road, or more accurately, a “path.”  This represents the path of discipleship that each disciple of Jesus is on for their entire life.

Second, you’ll notice that at the beginning of the path is a cross.  This represents that the start of each of our journeys occurs when we accept Jesus’ death on the cross and His resurrection from the grave as the payment for our sins, the repairing of our relationship with God and the start of a new life – we are born again which is the start of our lifelong discipleship journey.

Third, we travel along our discipleship path throughout our life by continually doing the things that mark us as a disciple of Jesus:  CONNECT to God through Jesus Christ (i.e., worshipping God); GROW in our faith in Christ (through study and small groups);  SERVE (in the world for Christ through ministry teams of our church);  GIVE (of ourselves for Christ’s work in the world).

Finally, you’ll notice that we simply say that we are SOUTHPORT CHURCH.  The cultural trends in this day tell us that people looking for a church home are more concerned about the teaching of the church than they are looking for a church of a specific denomination.

 If you ever have the chance to invite others to our church, stop by Guest Services and pick up a couple of church business cards with the new logo.  As people ask what it means, you now will be able to explain what our church believes.



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